Organic Food An Major Factor For The Overall Economic...

Introduction: - Agriculture is the major factor for the overall economic growth of India. Organic food is a natural food, which is produced by the organic farming without use of any pesticides, synthetic fertilizers Industrial waste etc. NZ Rose apple is one of the best apple came in the varieties of apple. Rose apple has a unique rose pink color from medium to large size of variety with crispy juicy flesh and sweet flavor. NZ Organic Rose apples is a good looking apple with a sweet juicy taste, they are large in size, firm, fine texture, very crisp and juicy flesh. Eating NZ rose apples all year around is possible due to modern refrigeration technology to controlled atmosphere storage. Storage involves careful control of temperature, oxygen and humidity Executive Summary NZ Rose apple is new company, which is entering to the world of international market. I have select India as our target market to supply NZ Rose apple, But as India is a huge country, so I have choose Chandigarh city supply this product. However my company will produce and package its product in New Zealand only. There will few initial stages before outline our marketing proposals. Situation Analysis : Our Company will conduct PESTEL analysis for our target market in India in Chandigarh. Market Analysis. To examine the pros and cons factors of the company. India is a democratic country and have very stable rules. 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